October 5th, 2011

Yesterday along with AdSense feedback I submitted the following idea/suggestion. Hopefully somebody will pay attention.

Separate AD Screens

Webmasters tend to merge AdSense Ads with their content to make Ads look like content links tricking visitors to click on them. Even on some quality websites sometimes AdSense Ads are so disguised in the content that the reader have to pay extra attention to not accidentally click on them. Because of its scale this problem becomes increasingly annoying and it is not in Google’s interest to encourage this behaviour. For these fake clicks eventually pay the AdWords advertisers by getting lower conversion rates.

The idea is to separate Ads from the content introducing separate Ad pages inserted between content pages. These Ad pages must have some specific characteristics. They must be bigger to occupy a whole webpage and they must have a small time delay to prevent users of skipping them. Animated, video or image Ads will be more suitable for this type of pages, however text Ads also could be shown. Google AdSense uses printed media type Ads, what I’m suggesting is more TV, movie style approach.

I hope that Google AdSense will offer this AD format along with its existing Ad options. For some websites this scheme will work perfectly well. I’ve tried to implement this idea at www.free-motorcycle-manuals.com, using the biggest available Ad format and writing a small java code for delays.

 

Ashot Aleksanyan

 

Submitted October 4, 2011 to

http://survey.googleratings.com/

Fine tuning the AdSense

September 25th, 2010

I’m using Google’s AdSense for years, but only recently I’ve started receiving a notable income from it. The more money I get the more interesting working with it become.

I’ve collected some data about my AdSense experience that I want to share with you.

The data were collected during August 2010. I’m using “AdSense for Content”, “Ad unit”, “Text and Image ads (default)”, and the Format is 336×280 Large Rectangle.

  1. I thought that if I change the option “Text and Image ads (default)” to “Image Ads only” AdSense will work more effectively. I was expecting that I’ll get less clicks on my Ad but clicks on the Image Ad will be more expensive and all together they will bring more income. I was wrong, with image Ads I was getting fewer clicks as expected but surprisingly, in my case, clicks on the image Ads were a few times cheaper than on “Text and Image ads (default)”. Probably there were much less Image Ads available for the keywords on my webpage so there is very little or not at all competition between Ads, and as a result less earnings. So choose “Text and Image ads (default)” option if you don’t have a specific reason to change it.
  2. To improve the readability of one of my WebPages I removed some of the redundant information. I wasn’t thinking about AdSense at the time, however later when I analyzed the results I noticed about 50% decrease of the AdSense revenue. Why this happened?
    a) More keywords on the page give the AdSense a chance to find more relevant Ads which trigger more clicks
    b) If more competing Ads are available, the most expensive ones will be displayed on your website
  3. If from AdSense home page you choose “AdSense Setup” then “Channels”, you can set up your channels “Targetable” or not. One must know the Google’s AdWords to understand “Targeting” option in AdSense.
    In AdWords you can choose to publish your Ad on Google’s or Google’s Partner’s Search results pages or on the Display Network pages or in both places at the same time. The Display Network itself has 2 options, Managed Placements and Automatic Placements. When you use the “Managed Placements” option you can chose web pages from the list of available websites who are willing to advertise. So whenever you make your channels “Targetable” you allow AdWords users to choose your website to advertise. Usually people bid much higher for Managed Placements compared to Automatic Placements. Why? Because in case of Managed Placement they choose the most relevant and most quality websites that they want. Now back to the AdSense. I was thinking that if I allow targeting my AdSense channels I will earn more. So I’ve targeted all my channels. However my income hasn’t increased, on some pages I even received less. What if nobody or a very few people want to advertise on your website? If there are no relevant Ads Google displays free Public Service Ads or leaves the place empty. The conclusion is, if your web page doesn’t have a significant traffic, or a noticeable content better do not target an AdSense channel.
  4. It is obvious that AdSense drives way the visitors from your website. So before placing AdSense code on your web pages you need to carefully consider the benefits and the losses. Sometimes it is difficult to make such decision so you need to try and decide based on the statistical data. AdSense is perfect for blogs, for informative websites, but it is not a good idea to place AdSense on your sales pages.

Web Page Rank from Google, Alexa, Quantcast and Compete.com

July 5th, 2008

The immense amount of information in the Internet can make anybody dizzy. If you search the Internet regularly, or make money online you need to digest lots of information. Every web page you visit wants to get your attention with the perfect design, catchy headlines, animations etc. For example, craigslist.org has the most basic, “ugly” design; however it is the 47th most popular website in the Internet according to Alexa.com and has a GPR = 8 (Google Page Rank) , which is very high. So will you avoid craigslist.org because of the design? “Yes” is the wrong answer, a lot of people as well as many small businesses make money on Craigslist. It is practically impossible to estimate the correct value of a web site from the appearance or even from the content unless you spend a considerable amount of time and do your research. So how to know who is who on the Internet?

Fortunately Google, Alexa and some other companies have created web page ranking solutions which are available for free.

1. Google PageRank or GPR is a score between 0 and 10. This is Google’s way to weight the importance of each and every web page in the Internet. Ultimately a page with a higher GPR will hold a higher position among all relevant search results. The calculation of a website’s GPR is based on the number of inbound links from other websites; moreover, the higher the GPR is of the contributing link, the bigger boost it will give to your rank.
A higher GPR will bring more free traffic in Google search and every webmaster thrives to get high PageRank, however, when you compare different websites it is important to understand that the GPR indicates the significance but not the traffic volume of the page. This means that a webpage with a GPR of 6 might have fewer visitors than the one with a GPR of 2.
Google issues PR for each individual web page, not for the whole website or domain. Usually the home page of the website has the highest GPR. To see the GPR for every web page in your browser you can download and install Google Toolbar and enable the PageRank option.

Google PageRank Indicator

2. On the other hand, however, Alexa Rank (alexa.com is a division of amazon.com) is based on the traffic volume. According to Alexa’s definition Alexa Rank reflects both the number of users who visit the site as well as the number of pages on the site viewed by those users. It would be convenient if Alexa simply showed traffic stats for each web site on the Internet, however it is not that simple. First of all they don’t have complete information about websites and do their best to provide data that is as precise as possible. There are also privacy and legal issues involved; until now most of Spyware detecting programs consider Alexa’s software as Spyware. Instead of traffic statistics Alexa uses the term “reach” which “is typically expressed as the percentage of all Internet users who visit a given site.” So if your Alexa rating is 100,000 that roughly means that 1/100,000 of all Internet Users who have Alexa toolbar visit your site for the given time period. We don’t take the Page Views under the consideration here. To see the Alexa Rank on your browser you can download and install Alexa Toolbar from alexa.com,

Alexa ToolBar

or go to alexa.com, enter your domain name on the Traffic Rankings page and see the results. Additionally, on alexa.com you can see some Geographic information as well. For my websites this data was completely wrong, not even close, so I wouldn’t recommend paying much attention to this block of information. To translate Alexa rank to the direct traffic volume you can use the graph at
http://www.sillyjokes.co.uk/alexa/index.php.
Alexa Rank gives very approximate information about the traffic and it could be different from real traffic stats by not percents but times. Saying this we acknowledge that for the time being Alexa Rank is the most known and accepted traffic indicator in the Internet. Although if you plan to advertise on the particular website relying on only Alexa is not recommended, you should ask for Google Analytics data or some other stats as well. One last note, Alexa ranks domains or whole websites and not web pages like Google. For example Alexa’s Rank for http://craigslist.org and for http://fortsmith.craigslist.org/bab/696290537.html is the same – 47.

3. The other emerging web rank provider is Quantcast.com. Quantcast Rank (QR), also estimates the traffic volume of a particular web site or domain. The main differences from Alexa are that QR shows the traffic volume directly and so far it is oriented to the U.S. market only. Because Quantcast Rank is designed to help web marketers make right advertising decisions it shows detailed demographics of the customer base of the website as well. Quantcast offers website owners free, direct, monitoring service. If you are advertising a lot on your website you might consider “Quantifying” your site by adding a code snippet into your web pages. This will allow advertisers to see your website’s statistics and your audience profile presented by the respected provider. Quantcast does not have toolbars so the only way to check your QR is by going to Quantcast.com and entering your domain name.

Quantcast

4. Compete.com using their own words “ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.” Compete.com provides two categories of information: Site Analytics and Search Analytics. Site Analytics is a free and very useful service. You can enter up to 5 domain names into the available fields and click the “Get Site Analytics” button on the right side of the screen to generate the graph of Traffic Volume for the entered Websites. Search Analytics is a paid service and it shows you which keywords are sending traffic to your website. Although Search Analytics is a valuable service you can get more complete report about keywords from Google Analytics, which is free.

Compete

In this article, we reviewed the most known website ranking tools. Which one is the most important? From a webmasters point of view Google Page Rank is the most important because a higher GPR brings you a lot of free traffic which is possible to monetize easily. From an Internet researcher’s point of view the Alexa Rank is more important, because they don’t care how many inbound links you have, they need to see how much traffic you get.
Having the Google and Alexa Toolbars installed is an absolute must for anyone who wants to make money online. Install them if you don’t have them already and keep an eye on these indicators for every web page you visit.

Ranking Themselves – 06.06.2008
Ranking Themselves

Links:
http://toolbar.google.com/
http://www.alexa.com/site/ds/top_500
http://www.quantcast.com/
http://siteanalytics.compete.com/


Infected Computer – How To Clean It?

October 25th, 2007

A few years ago we were hoping that along with the development of new computing technologies we will get rid of all kind of viruses and spyware. It is true that Windows became safer and the Virus and Spyware detecting programs are better than before. But at the same time the Internet became much faster, email and messaging programs are familiar to everybody. The number of Internet users grew enormously and so the virus distribution possibilities. Almost every day somebody calls me about computer problems, when they start to describe what is going on in most cases I recognize an infected computer.

What are the symptoms of infected computer?

In general if the computer is out of your control very likely that it is infected.
The most common symptoms that I’ve noticed are:

· Computer is slowing down, it is always busy doing something

· Firewall asking permissions to allow some unknown programs to access to the Internet

· Visible configuration changes are made on your desktop

· Unknown processes and/or programs start when Windows starts

· Some policy changes are made without your notice (e.g. Windows Task Manager is disabled)

· Some essential programs do not work anymore (e.g. Internet Explorer )

· You are getting lot of pop-ups, sometimes very embarrassing ones

How to detect the virus, trojan, spyware etc.?

You know that your computer is infected what to do and where to start?

  1. Scan your computer using available Antivirus and Anti Spyware programs; update them before scanning if your Internet still works. Try to run them in Safe Mode if it is possible. Most of Antivirus and Anti Spyware programs will work in safe mode without problems. From known programs Norton Antivirus with its default configuration settings doesn’t work in Safe Mode. You might get it work using different configuration changes.

    What is the Safe Mode and How to go there?
    Safe Mode is a Windows Diagnostic mode. In Safe mode only those services (processes) are starting which are necessary for Windows basic functionality. This means that Spyware or Viruses are sleeping even if they are set up to start when Windows starts. And if they are not started you can delete them easily. Restart your Computer. While it is restarting keep pressing F8 key. From the Safe Mode menu choose “Safe Mode with Networking” option, which will allow you to use the Internet in Safe Mode and update your Antivirus program
    .

  2. If you don’t have Antivirus and Anti Spyware programs you can start from checking the working processes list in the Windows Task Manager. The fastest way to open the Task Manager is pressing Ctrl+Alt+Del keys together.

    In the Task Manager choose the Processes Tab and left click once or twice on CPU column to arrange processes in descending order. Now on the top of the Task Manager’s windows you see processes that consume most of your CPU’s power. You might recognize some known names, so live them alone. If the Process Name is not known check it in the Internet (better in Google). Type the exact process name including the extension and search. For common system processes you will get thousands of search results. Read one or two of them and it will be clear if it is a legitimate process belonging to the Windows OS, MS Office etc. or some kind of virus or spyware. You will get lot of search results for known viruses as well. If in the internet nobody knows about the file most likely it is a spyware or a virus.
    After recognizing the viruses you need to find the locations of the files to delete them. Click on Start => Search, the “Search Results” window will open. Type the file name with the extension in the “Search for files and folders named:” field; put checkmark in the “Advanced Options” checkbox. Be sure that checkboxes “Search system folders” “Search hidden files and folders” and “Search Subfolders” are checked.

But what if the file name contains some unknown symbols like this – ñsrss.exe.

There is a little system tool in the Windows XP called “Character Map”. Open it:
Start => All Programs => Accessories => System Tools => Character Map, find the character you need ( put checkmark in the “Advanced view” checkbox and change the “Character Set:” if it’s necessary), select , copy the character and paste it into the search box.

3. The next common place to look for spyware is in the System Registry:
Start => Run => regedit

Spyware and viruses creating new registry keys or changing existing key values.

They can be anywhere in the system registry and it is very difficult manually to find and fix the changes they made. However, there are two known places in the registry where it worth to check for spyware entries:

HKEY_LOCAL_MACHINE => SOFTWARE => Microsoft => Windows => CurrentVersion => Run
and

HKEY_LOCAL_MACHINE => SOFTWARE => Microsoft => Windows => CurrentVersion => Run

Under the key HKEY_LOCAL_MACHINE are listed processes that start when computer starts, from the other hand under the key HKEY_CURRENT_USER are listed processes that start only for particular user. Viruses like to add an entry in these places and start when windows starts. You need to check is there any processes here that associated with viruses.

Checking in the Registry is much easier than in the Task Manager. In the Task Manager you need to type the name of the process into search engine, in the Registry you can double click on the process name, highlight, copy and paste it into the Search Engine. If you find the virus entry simply deletes it.

Microsoft warns users to be extremely careful with the changes in the System Registry because inside the registry there are not any security features that prevent you from damaging your computer. You can select and delete big chunks of the Registry and kill your Windows installation without any warnings. However it is also truth that practically you can do changes in the registry; clean it, if you know what you are doing.

How to delete the virus, trojan, spyware etc.?

After finding the location of the virus you want to delete it to clean the computer. In some cases you can do that without any problem. However lot of viruses designed to not let you delete them. You might receive the following message.

Here are the methods that you can use to delete the virus:

1. Try to End the Process in the Task Manager and delete the file.

If this doesn’t work,

2. Restart the computer in Safe Mode and delete the file

If this doesn’t work,

3. If you have second Windows Operating System installed on the computer, reboot to the second Operating System and delete the file.

Or

4. Remove the hard drive from the computer and attach it to another computer and delete the file.

Or

5. If you have Windows XP installation CD, reboot computer from the CD, enter to the Recovery Console mode and delete the file